Special offers for guests who attended A Better Way

Attendance has its privilege!

The following are the special extended offers for attending A Better Way : Miami’s First Pop-Up Boutique Event at La Piaggia:

 A Better Way to Eat -The Fresh Diet.  Enjoy their One Time Offer - 31 Day Premium Package rate of  $29.99/day for any number of days purchased (minimum of  4 days).  Delicious, healthy and fresh breakfast, lunch, dinner and snacks delivered right to your home. If you purchase any package that is more than 15 days, The Fresh Diet will add-in either a complimentary dinner for up to (5) friends OR complimentary lunch for up to (5) employees in your office!  www.thefreshdiet.com

To redeem this offer contact abetterway@city.com

exhale mindbody spa's newest location in the EPIC in Brickell is offering A Better Way guests, a Complimentary WEEK of Transformation. As you enter their sanctuary, an urban oasis merging mind and body to support your wellness, exhale invites you to experience their active and multi-disciplinary approach that combines fitness and movement with spa and healing therapies in a modern, tranquil day spa setting. Offer includes spa therapies, healing modalities, Core Fusion® & yoga classes.  Also enjoy their infinity pool overlooking the bay and their relaxing hammam compliments of exhale for one whole week – wow! 

For questions and to book this special offer, contact Christina Nicodemou at 305.423.3907, or memberships@exhalespa.com - let her know you attended A Better Way : Pop-Up Boutique Event

MIAU Fashion is offering a Private Collection Party in the comfort of your home, office, or any suitable venue for you and your female friends and associates (min. of 10 women). Shop in a relaxed and fun environment for 2 hours with complimentary tailoring for you and your guests. As the host, you will receive one (1) complimentary dress or top. Party must be booked by Friday, March 19th and must occur before Friday, April 16th. For details and booking, please email events@miaufashion.com.

Keep in touch with A Better Way by adding us as your friend on  Facebook, following us on Twitter, and/or checking right here on the Blog.


The host venue, La Piaggia, is open 7 days a week for an oasis beach experience, great food and cocktails.

A portion of your purchases from the event are being donated to Project Medishare, 501c3.

Thank you and Here’s to A Better Way!

Event Photo Gallery Part 2

Share

Event Photo Gallery: Part 1

Stay tuned for more photos on Monday, March 8, 2010

   

Share

Partners from the Pop-Up Boutique Launch Event

Updated Details for Tonight's Event!

We are looking forward to seeing you tonight at La Piaggia for A Better Way : Miami’s First Pop-Up Boutique Event beginning at 6:30p.

The following are details about the event.

• La Piaggia is offering Valet parking for $5.00
• Even though the event is mainly indoors, there will be heat lamps to keep us all warm!
• For those looking to purchase any items from MIAU Fashion, there are fitting room available
•  Exhale MindBodySpa is offering Complimentary Spa Services, which are first come, first serve
•  Each company is accepting various payment types - AMEX, Visa, MC, Cash
•  Portion of sales is being donated to Project Medishare 501c3
•   Each guest that RSVP’d will receive one (1) entry in the drawing with over $900 in gifts.  The Drawing will be held at 9:15p.
  o   For every increment of $150.00 you purchase throughout the evening collectively from all of the companies, you will receive additional entries (ex. buy $300.00 in products and services, receive 2 additional entries). Bring your receipt(s) to the check-in area to redeem.
•  There will be an Interactive Station at the check-in area where you post a Facebook Status or Tweet about the event or any of the participating companies, to receive 10% off your next purchase at their place of business. Hors ‘Devours and Specialty VeeV Cocktails will be complimentary. Everything else on La Piaggia’s full bar menu is available to buy.
•  La Piaggia will stay open past 9:30p for guests to enjoy.

Thank you again and see you tonight at A Better Way!

Share

What to Expect at 'A Better Way'

Ladies, we are 5 days away from Miami’s First Pop-Up Boutique Event : A Better Way! The excitement is the air. Prepare to enjoy great deals like a Private Sample Sale, the luxurious treatment of a VIP hospitality lounge, and the fun evening with friends and ladies just like you!

This is A Better Way:

MIAU Fashion
A Better Way to Dress for a night out on the town or stroll on Lincoln Road! MIAU Fashion will have special items will only be available at this event. All prices have been discounted under a $100.00, just for the event. The earlier you come, the more selections and sizes you'll have to choose from. Complimentary Tailoring available with purchase at this event.


Exhale MindBodySpa
With their result-orientated spa and healing therapies, proprietary Core Fusion® and yoga classes and relaxing hammam and infinity pool, exhale is offering Miami's exclusive women attending this event A Better Way to Transform in mind and body. exhale will offer guests, during the event, Complimentary Mini-Spa Services, such as Reflexology Hand Therapy, Wellness Checkup, and Guided Meditation. The following will also available for purchase the day of the event to redeem at exhale in the EPIC located in Brickell:

• 3-pack of Wellbar Express Therapies: $50.00

• Select spa discounted therapies: $75.00 (60-minute True Facial, 60-minute Fusion Massage, GRN Manicure + Pedicure)

• Core Fusion® DVD's: $12.99

The Fresh Diet
Known as the nation's most convenient, delicious, and nutritionally balanced meal delivery service, The Fresh Diet (TFD) is offering VIP guests A Better Way to Eat. During the event sample TFD's delicious food and take advantage of their discounted offer on their 31 Day Premium Package rate of $29.99/Day, delivered right to your home, for any number of days purchased (minimum $100.00). Included with any purchase of packages over 15 days, TFD will provide either add-in a complimentary dinner for up to (5) friends OR complimentary lunch for up to (5) employees at your office. Treat your body with the respect it deserves and start eating with The Fresh Diet!


VeeV Acai Spirit
A Better Way to Drink™ has always been VeeV's tagline. Enjoy complimentary and specialty Acai Cocktails from VeeV, a very green liquor company. VeeV Mojitos; VeeV Spa Cooler w/Cucumbers, Basil & Lime; VeeV Citrus Cocktail w/Lemons, Oranges, Lime & Tonic.


Soy-Delicious Moisturizing Candles
Made from 100% pure soy, a renewable resource, Soy-Delicious Candles are A Better Way to Delight Your Senses. Their eco-friendly candles burn with virtually no smoke or soot, making them non-carcinogenic and non-toxic. The candles are dye-free and have cotton core lead-free wicks. Soy contains Vitamin E and Antioxidant properties, both known for their hydrating power. Once the candle liquefies, dip your finger or dipping spoon into the soy and use the oil as a rich moisturizing protein rub to massage or to keep hands, feet, cuticles and elbows feeling soft and luxurious. Soy-Delicious is offering special discounts for their candles only at the event: $25.00 each, or 2 for $40.00.


Please remember to RSVP as this is a private event and to receive your entry into the Drawing of Gifts worth over $900.00!

 

See you on Wednesday, March 3rd at La Piaggia for A Better Way!

Share

Win Amazing Gifts at the Event!

We are one week away from A Better Way : Miami's First Pop-Up Boutique Event!

Please note, all guests must RSVP to be added to the list at La Piaggia. When you arrive at the event, you will receive an entry ticket from your RSVP. The ticket goes into the Drawing of Gifts from each of the participating partners at the end of the event.


Gifts up for grabs...

• Bottle of Rosé Wine, Chateau Barbeiranne,  La Piaggia's signature wine. The winery partly belongs to La Piaggia owner, Robert Pascal ($45.00 value)
• 10-pack of classes at Exhale ($216.00 value)
• Beautiful dress from MIAU Fashion ($125.00 value)
• Gift basket from VeeV Acai Spirits, includes a 750ml bottle of VeeV ($200.00 value)
• 7 FREE DAYS of the The Fresh Diet delivered right to your home– 7 breakfasts, 7 lunches, 7 dinners, and 14 snacks! ($280.00 value)

For every increment of $150.00, you spend during the event you will receive additional entries into the drawing for the above gifts!

Please note, if you want to receive an additional 10% off all items at A Better Way, add us as a friend on Facebook and post a status update on your page about the event or post a Tweet on Twitter.

There will also be an Interactive Station at A Better Way, where guests can post a Tweet or Facebook Status and receive 10% off their NEXT purchase at each of the participating partners' location or website.

Can't go wrong with a private sale!

Share

PRESS RELEASE: Miami’s First Pop-Up Boutique Event, A Better Way, Emerges Wednesday, March 3, 2010.

MIAMI, FL, February 23, 2010 - Miami’s First Pop-Up Boutique Event emerges Wednesday, March 3, 2010, at La Piaggia Beach Club from 6:30p – 9:30p. The story of A Better Way is just that – A Better Way to Shop.

Developed as a Social Influence Retailing Event by The Balance Group (TBG), the goal of 'A Better Way' is to give participating brands a more engaging experience with existing and potential customers. With the dominance of social networks, users are three times more likely to trust their peers’ opinions over advertising when making purchasing decisions according to Forrester Research. Social Influencers drive sales and every decision becomes social.

Using the Pop-Up Boutique concept, TBG chose to use stories (referencing Pop-Up Books) for the overall theme of the event which is also woven into each brand to generate conversation pieces before, during and after the event. Giving away brochures and free stuff at events doesn’t work! People want to know who’s using your products and services and what their experience is with them. They also want to tell brands about their experiences. TBG has also created a Social Media Campaign where invited guests who post a Facebook Status or Tweet about the event and/or the participating partners, receive an additional 10% off all items. There will be an Interactive Station at the event, where guests can do the same to receive 10% off their next purchase after the event. A Social Influence Swag Program also exists for a few select women that fit the bill.

Participating brands include Exhale MindBodySpa (www.exhale.com)- A Better Way to Transform, The Fresh Diet (www.thefreshdiet.com)– A Better Way to Eat, and MIAU Fashion (www.miaufashion.com) – A Better Way to Dress.

A Better Way to shop is when we're with people we trust, the items are discounted or complimentary and add-on’s are included, we receive special treatment, we can speak directly to the important people behind the brands, and everything is conveniently located in the same place!

A Better Way is a private, invitation only event. Invited guests must RSVP for entrance. Specialty Cocktails will be provided by VeeV Acai Spirit (www.veevlife.com) and La Piaggia. Hors 'Devours will be served in an atmosphere of Fun, High Energy Music. A portion of all sales will be donated to Project Medishare, 501c3 via the 1ST & ALTON team.

Here’s to A Better Way, Miami’s First Pop-Up Boutique Event!

Contact:
Tiffany Houser 
tiffany@city.com


About The Balance Group (TBG)
As Interactive Strategists, TBG creates an experience for brands to increase their value and authenticity by creating conversation. Interactivity allows companies to talk to the people with whom they hope to create relationships by belonging to their community and paying attention. TBG develops brand, content and social strategies through customer engagement within digital media and interactive events. TBG liaises with Advertising Agencies, Interactive/Digital Service Providers, Event Producers, Brands and Personalities. TBG also represents companies as Spokespeople and for Business Development opportunities.

Share

Popping Up at the Event...The Partners

There's nothing new about the Pop-Up Boutique concept. In fact, during Fall Fashion Week in New York, Rachel Roy unveiled her first Pop-Up Boutique featuring her Rachel line, music by drag queen/house singer Lady Bunny, and allowed guests to chat with the celebrity hostess, Grammy-winning R&B singer/songwriter Estelle.  Fashion House, Yves Saint Laurent, online retailer, eBay and Sean John (at this year’s Super Bowl) also joined the Pop-Up parade to reap the benefits.

A Better Way is the story of what we all want...designed within a Pop-Boutique.

A Better Way to Dress!
MIAU Fashion, concierge and online boutique, will feature beautiful clothing for a night out on the town or stroll on Lincoln Road! Special pieces will only be available at this event. All prices have been discounted under a $100.00, and they are offering Complimentary Tailoring on any purchase during the event.


A Better Way to Transform!
exhale mindbodyspa has it all under one roof. In their newest location in the Epic Building (Brickell). Experience your transformation from the inside out — both in mind and in body. All spa therapies, healing modalities, and Core Fusion® and yoga fitness classes offered complement each other and contribute to your overall wellbeing.


A Better Way to Eat!
The Fresh Diet offers a variety of delicious, healthy meals delivered to your home. Whether you're a busy bee who doesn't have time to prepare or buy a good everyday, on a weight management program looking for real food, with a real lifestyle behind, or living an athletic lifestyle and need certain types and amount of food - The Fresh Diet's customized meal programs are the answer! Eating with The Fresh Diet gives you the convenience, ease, and delicious gourmet feeling that most celebrities experience with a private chef, but for a fraction of the cost. Every woman deserves to feel the balance that is provided through perfectly executed meals delivered right to your home.

Share

Want to Receive an ADDITIONAL 10% OFF at the Event?

Get Social!

Add 'A Better Way' as a friend on Facebook, post a status update on your Facebook page about the event or one of our partners, or follow us on Twitter and Tweet about it.

Let us know and once we see your post and/or Tweet, you will receive your discount code for the event.


Not bad for 10 seconds of work!

Share

Formal Invitations Coming Today through Tuesday

Formal Invitations for A Better Way will be sent to each guest today through Tuesday.

Remember, this is a private event. You must RSVP. If you forward the invite to your friends, they must include your first and last name in their RSVP to be put on the guest list.

RSVP to events@miaufashion.com

Thank you and Here's to A Better Way!

 

Share

The Story Behind 'A Better Way'

It started with the private shopping events MIAU Fashion was hosting South of Fifth in Miami Beach. Sandra Ortiz's (owner of MIAU) clients, friends and guests love her and the clothing so much because of the styles, price points and personal service she provides.

At her December Event in the Continuum, Sandra and I talked about making a bigger splash for MIAU Fashion to share the clothing and fun that was going on that night. As she and I started working on it, it made sense to include other items that compliment the clothing and service to create a better event.

One aspect I loved and found amazing about her events is that we all wound up buying because of each other, not because of a sales clerk or a dire need for clothing. Add-in a little wine and music to the mix and wah-la, instant idea swapping on how these clothes could be worn and the swiping of credit cards.

The partner companies were chosen because I love their products and services and have worked with in the past. Plus we all tend to ask each other or would like a friendly opinion on - fitness, spa services, food and alcohol!

This is how 'A Better Way' came to be a Pop-Up Boutique Event.

Pop-Up Boutiques ROCK! You can shop like the celebrities do at Sundance Film Festival, Super Bowl and New York’s Fashion Week. We know there is a better way to shop and that's when:

• we're with someone we trust,
• the items are heavily discounted or complimentary, 
• we receive special treatment and add-on items and services,
• we can speak directly to the owners of the companies, and
• everything is conveniently located in the same place!

Join us for to 'A Better Way' Miami's First Pop-Up Boutique Event - an interactive and social evening of complimentary and discounted items from the participating partners you’ll only receive at this event.

Limited Specialty Cocktails provided by VeeV Acai and La Piaggia. Hors 'Doevours will be served and a portion of all sales will be donated to Project Medishare, 501c3.


Here's to A Better Way!
Tiffany Houser

Share

SAVE THE DATE: Wednesday, March 3rd

This exclusive event is INVITATION ONLY

We are very excited to launch
Miami’s First Ever Pop-Up Boutique Event – A Better Way!
Wednesday, March 3, 2010
6:30p - 9:30p   l   La Piaggia Beach Club
--------------------------------------------------------

A Better Way is what we’re all looking for, right?

Shop like the celebrities do at Sundance, Super Bowl, and New York's Fashion Week!

This will be Miami’s FIRST EVER Pop-Up Boutique Event to enjoy a better way to do the things we love as ladies – Shopping, Eating, Drinking, Clothing, Music and Transforming our Bodies and Lifestyles!

Enjoy an interactive evening of complimentary and discounted items from the participating partners:

A Better Way to Dress
MIAU Fashion

A Better Way to Transform Your Body
Exhale Mind Body Spa

A Better Way to Eat
The Fresh Diet

A Better Way to Drink
VeeV Acai Spirit

A Better Way Beach
La Piaggia Beach Club

Stay tuned for more details and the formal invitation, which will come as a new event invitation via Facebook and via email and snail mail to select guests next week...


Portion of all profits will be donated to Project MediShare


For more information, please contact events@miaufashion.com

Share