PRESS RELEASE: Miami’s First Pop-Up Boutique Event, A Better Way, Emerges Wednesday, March 3, 2010.

MIAMI, FL, February 23, 2010 - Miami’s First Pop-Up Boutique Event emerges Wednesday, March 3, 2010, at La Piaggia Beach Club from 6:30p – 9:30p. The story of A Better Way is just that – A Better Way to Shop.

Developed as a Social Influence Retailing Event by The Balance Group (TBG), the goal of 'A Better Way' is to give participating brands a more engaging experience with existing and potential customers. With the dominance of social networks, users are three times more likely to trust their peers’ opinions over advertising when making purchasing decisions according to Forrester Research. Social Influencers drive sales and every decision becomes social.

Using the Pop-Up Boutique concept, TBG chose to use stories (referencing Pop-Up Books) for the overall theme of the event which is also woven into each brand to generate conversation pieces before, during and after the event. Giving away brochures and free stuff at events doesn’t work! People want to know who’s using your products and services and what their experience is with them. They also want to tell brands about their experiences. TBG has also created a Social Media Campaign where invited guests who post a Facebook Status or Tweet about the event and/or the participating partners, receive an additional 10% off all items. There will be an Interactive Station at the event, where guests can do the same to receive 10% off their next purchase after the event. A Social Influence Swag Program also exists for a few select women that fit the bill.

Participating brands include Exhale MindBodySpa (www.exhale.com)- A Better Way to Transform, The Fresh Diet (www.thefreshdiet.com)– A Better Way to Eat, and MIAU Fashion (www.miaufashion.com) – A Better Way to Dress.

A Better Way to shop is when we're with people we trust, the items are discounted or complimentary and add-on’s are included, we receive special treatment, we can speak directly to the important people behind the brands, and everything is conveniently located in the same place!

A Better Way is a private, invitation only event. Invited guests must RSVP for entrance. Specialty Cocktails will be provided by VeeV Acai Spirit (www.veevlife.com) and La Piaggia. Hors 'Devours will be served in an atmosphere of Fun, High Energy Music. A portion of all sales will be donated to Project Medishare, 501c3 via the 1ST & ALTON team.

Here’s to A Better Way, Miami’s First Pop-Up Boutique Event!

Contact:
Tiffany Houser 
tiffany@city.com


About The Balance Group (TBG)
As Interactive Strategists, TBG creates an experience for brands to increase their value and authenticity by creating conversation. Interactivity allows companies to talk to the people with whom they hope to create relationships by belonging to their community and paying attention. TBG develops brand, content and social strategies through customer engagement within digital media and interactive events. TBG liaises with Advertising Agencies, Interactive/Digital Service Providers, Event Producers, Brands and Personalities. TBG also represents companies as Spokespeople and for Business Development opportunities.

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