What to Expect at 'A Better Way'

Ladies, we are 5 days away from Miami’s First Pop-Up Boutique Event : A Better Way! The excitement is the air. Prepare to enjoy great deals like a Private Sample Sale, the luxurious treatment of a VIP hospitality lounge, and the fun evening with friends and ladies just like you!

This is A Better Way:

MIAU Fashion
A Better Way to Dress for a night out on the town or stroll on Lincoln Road! MIAU Fashion will have special items will only be available at this event. All prices have been discounted under a $100.00, just for the event. The earlier you come, the more selections and sizes you'll have to choose from. Complimentary Tailoring available with purchase at this event.


Exhale MindBodySpa
With their result-orientated spa and healing therapies, proprietary Core Fusion® and yoga classes and relaxing hammam and infinity pool, exhale is offering Miami's exclusive women attending this event A Better Way to Transform in mind and body. exhale will offer guests, during the event, Complimentary Mini-Spa Services, such as Reflexology Hand Therapy, Wellness Checkup, and Guided Meditation. The following will also available for purchase the day of the event to redeem at exhale in the EPIC located in Brickell:

• 3-pack of Wellbar Express Therapies: $50.00

• Select spa discounted therapies: $75.00 (60-minute True Facial, 60-minute Fusion Massage, GRN Manicure + Pedicure)

• Core Fusion® DVD's: $12.99

The Fresh Diet
Known as the nation's most convenient, delicious, and nutritionally balanced meal delivery service, The Fresh Diet (TFD) is offering VIP guests A Better Way to Eat. During the event sample TFD's delicious food and take advantage of their discounted offer on their 31 Day Premium Package rate of $29.99/Day, delivered right to your home, for any number of days purchased (minimum $100.00). Included with any purchase of packages over 15 days, TFD will provide either add-in a complimentary dinner for up to (5) friends OR complimentary lunch for up to (5) employees at your office. Treat your body with the respect it deserves and start eating with The Fresh Diet!


VeeV Acai Spirit
A Better Way to Drink™ has always been VeeV's tagline. Enjoy complimentary and specialty Acai Cocktails from VeeV, a very green liquor company. VeeV Mojitos; VeeV Spa Cooler w/Cucumbers, Basil & Lime; VeeV Citrus Cocktail w/Lemons, Oranges, Lime & Tonic.


Soy-Delicious Moisturizing Candles
Made from 100% pure soy, a renewable resource, Soy-Delicious Candles are A Better Way to Delight Your Senses. Their eco-friendly candles burn with virtually no smoke or soot, making them non-carcinogenic and non-toxic. The candles are dye-free and have cotton core lead-free wicks. Soy contains Vitamin E and Antioxidant properties, both known for their hydrating power. Once the candle liquefies, dip your finger or dipping spoon into the soy and use the oil as a rich moisturizing protein rub to massage or to keep hands, feet, cuticles and elbows feeling soft and luxurious. Soy-Delicious is offering special discounts for their candles only at the event: $25.00 each, or 2 for $40.00.


Please remember to RSVP as this is a private event and to receive your entry into the Drawing of Gifts worth over $900.00!

 

See you on Wednesday, March 3rd at La Piaggia for A Better Way!

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Win Amazing Gifts at the Event!

We are one week away from A Better Way : Miami's First Pop-Up Boutique Event!

Please note, all guests must RSVP to be added to the list at La Piaggia. When you arrive at the event, you will receive an entry ticket from your RSVP. The ticket goes into the Drawing of Gifts from each of the participating partners at the end of the event.


Gifts up for grabs...

• Bottle of Rosé Wine, Chateau Barbeiranne,  La Piaggia's signature wine. The winery partly belongs to La Piaggia owner, Robert Pascal ($45.00 value)
• 10-pack of classes at Exhale ($216.00 value)
• Beautiful dress from MIAU Fashion ($125.00 value)
• Gift basket from VeeV Acai Spirits, includes a 750ml bottle of VeeV ($200.00 value)
• 7 FREE DAYS of the The Fresh Diet delivered right to your home– 7 breakfasts, 7 lunches, 7 dinners, and 14 snacks! ($280.00 value)

For every increment of $150.00, you spend during the event you will receive additional entries into the drawing for the above gifts!

Please note, if you want to receive an additional 10% off all items at A Better Way, add us as a friend on Facebook and post a status update on your page about the event or post a Tweet on Twitter.

There will also be an Interactive Station at A Better Way, where guests can post a Tweet or Facebook Status and receive 10% off their NEXT purchase at each of the participating partners' location or website.

Can't go wrong with a private sale!

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PRESS RELEASE: Miami’s First Pop-Up Boutique Event, A Better Way, Emerges Wednesday, March 3, 2010.

MIAMI, FL, February 23, 2010 - Miami’s First Pop-Up Boutique Event emerges Wednesday, March 3, 2010, at La Piaggia Beach Club from 6:30p – 9:30p. The story of A Better Way is just that – A Better Way to Shop.

Developed as a Social Influence Retailing Event by The Balance Group (TBG), the goal of 'A Better Way' is to give participating brands a more engaging experience with existing and potential customers. With the dominance of social networks, users are three times more likely to trust their peers’ opinions over advertising when making purchasing decisions according to Forrester Research. Social Influencers drive sales and every decision becomes social.

Using the Pop-Up Boutique concept, TBG chose to use stories (referencing Pop-Up Books) for the overall theme of the event which is also woven into each brand to generate conversation pieces before, during and after the event. Giving away brochures and free stuff at events doesn’t work! People want to know who’s using your products and services and what their experience is with them. They also want to tell brands about their experiences. TBG has also created a Social Media Campaign where invited guests who post a Facebook Status or Tweet about the event and/or the participating partners, receive an additional 10% off all items. There will be an Interactive Station at the event, where guests can do the same to receive 10% off their next purchase after the event. A Social Influence Swag Program also exists for a few select women that fit the bill.

Participating brands include Exhale MindBodySpa (www.exhale.com)- A Better Way to Transform, The Fresh Diet (www.thefreshdiet.com)– A Better Way to Eat, and MIAU Fashion (www.miaufashion.com) – A Better Way to Dress.

A Better Way to shop is when we're with people we trust, the items are discounted or complimentary and add-on’s are included, we receive special treatment, we can speak directly to the important people behind the brands, and everything is conveniently located in the same place!

A Better Way is a private, invitation only event. Invited guests must RSVP for entrance. Specialty Cocktails will be provided by VeeV Acai Spirit (www.veevlife.com) and La Piaggia. Hors 'Devours will be served in an atmosphere of Fun, High Energy Music. A portion of all sales will be donated to Project Medishare, 501c3 via the 1ST & ALTON team.

Here’s to A Better Way, Miami’s First Pop-Up Boutique Event!

Contact:
Tiffany Houser 
tiffany@city.com


About The Balance Group (TBG)
As Interactive Strategists, TBG creates an experience for brands to increase their value and authenticity by creating conversation. Interactivity allows companies to talk to the people with whom they hope to create relationships by belonging to their community and paying attention. TBG develops brand, content and social strategies through customer engagement within digital media and interactive events. TBG liaises with Advertising Agencies, Interactive/Digital Service Providers, Event Producers, Brands and Personalities. TBG also represents companies as Spokespeople and for Business Development opportunities.

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Popping Up at the Event...The Partners

There's nothing new about the Pop-Up Boutique concept. In fact, during Fall Fashion Week in New York, Rachel Roy unveiled her first Pop-Up Boutique featuring her Rachel line, music by drag queen/house singer Lady Bunny, and allowed guests to chat with the celebrity hostess, Grammy-winning R&B singer/songwriter Estelle.  Fashion House, Yves Saint Laurent, online retailer, eBay and Sean John (at this year’s Super Bowl) also joined the Pop-Up parade to reap the benefits.

A Better Way is the story of what we all want...designed within a Pop-Boutique.

A Better Way to Dress!
MIAU Fashion, concierge and online boutique, will feature beautiful clothing for a night out on the town or stroll on Lincoln Road! Special pieces will only be available at this event. All prices have been discounted under a $100.00, and they are offering Complimentary Tailoring on any purchase during the event.


A Better Way to Transform!
exhale mindbodyspa has it all under one roof. In their newest location in the Epic Building (Brickell). Experience your transformation from the inside out — both in mind and in body. All spa therapies, healing modalities, and Core Fusion® and yoga fitness classes offered complement each other and contribute to your overall wellbeing.


A Better Way to Eat!
The Fresh Diet offers a variety of delicious, healthy meals delivered to your home. Whether you're a busy bee who doesn't have time to prepare or buy a good everyday, on a weight management program looking for real food, with a real lifestyle behind, or living an athletic lifestyle and need certain types and amount of food - The Fresh Diet's customized meal programs are the answer! Eating with The Fresh Diet gives you the convenience, ease, and delicious gourmet feeling that most celebrities experience with a private chef, but for a fraction of the cost. Every woman deserves to feel the balance that is provided through perfectly executed meals delivered right to your home.

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Want to Receive an ADDITIONAL 10% OFF at the Event?

Get Social!

Add 'A Better Way' as a friend on Facebook, post a status update on your Facebook page about the event or one of our partners, or follow us on Twitter and Tweet about it.

Let us know and once we see your post and/or Tweet, you will receive your discount code for the event.


Not bad for 10 seconds of work!

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Formal Invitations Coming Today through Tuesday

Formal Invitations for A Better Way will be sent to each guest today through Tuesday.

Remember, this is a private event. You must RSVP. If you forward the invite to your friends, they must include your first and last name in their RSVP to be put on the guest list.

RSVP to events@miaufashion.com

Thank you and Here's to A Better Way!

 

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The Story Behind 'A Better Way'

It started with the private shopping events MIAU Fashion was hosting South of Fifth in Miami Beach. Sandra Ortiz's (owner of MIAU) clients, friends and guests love her and the clothing so much because of the styles, price points and personal service she provides.

At her December Event in the Continuum, Sandra and I talked about making a bigger splash for MIAU Fashion to share the clothing and fun that was going on that night. As she and I started working on it, it made sense to include other items that compliment the clothing and service to create a better event.

One aspect I loved and found amazing about her events is that we all wound up buying because of each other, not because of a sales clerk or a dire need for clothing. Add-in a little wine and music to the mix and wah-la, instant idea swapping on how these clothes could be worn and the swiping of credit cards.

The partner companies were chosen because I love their products and services and have worked with in the past. Plus we all tend to ask each other or would like a friendly opinion on - fitness, spa services, food and alcohol!

This is how 'A Better Way' came to be a Pop-Up Boutique Event.

Pop-Up Boutiques ROCK! You can shop like the celebrities do at Sundance Film Festival, Super Bowl and New York’s Fashion Week. We know there is a better way to shop and that's when:

• we're with someone we trust,
• the items are heavily discounted or complimentary, 
• we receive special treatment and add-on items and services,
• we can speak directly to the owners of the companies, and
• everything is conveniently located in the same place!

Join us for to 'A Better Way' Miami's First Pop-Up Boutique Event - an interactive and social evening of complimentary and discounted items from the participating partners you’ll only receive at this event.

Limited Specialty Cocktails provided by VeeV Acai and La Piaggia. Hors 'Doevours will be served and a portion of all sales will be donated to Project Medishare, 501c3.


Here's to A Better Way!
Tiffany Houser

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SAVE THE DATE: Wednesday, March 3rd

This exclusive event is INVITATION ONLY

We are very excited to launch
Miami’s First Ever Pop-Up Boutique Event – A Better Way!
Wednesday, March 3, 2010
6:30p - 9:30p   l   La Piaggia Beach Club
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A Better Way is what we’re all looking for, right?

Shop like the celebrities do at Sundance, Super Bowl, and New York's Fashion Week!

This will be Miami’s FIRST EVER Pop-Up Boutique Event to enjoy a better way to do the things we love as ladies – Shopping, Eating, Drinking, Clothing, Music and Transforming our Bodies and Lifestyles!

Enjoy an interactive evening of complimentary and discounted items from the participating partners:

A Better Way to Dress
MIAU Fashion

A Better Way to Transform Your Body
Exhale Mind Body Spa

A Better Way to Eat
The Fresh Diet

A Better Way to Drink
VeeV Acai Spirit

A Better Way Beach
La Piaggia Beach Club

Stay tuned for more details and the formal invitation, which will come as a new event invitation via Facebook and via email and snail mail to select guests next week...


Portion of all profits will be donated to Project MediShare


For more information, please contact events@miaufashion.com

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